CAUSE-BASED MARKETING
A cause-based partnership is when a company supports a nonprofit not just through donations but by linking its brand to the nonprofit’s mission—through marketing, campaigns, product tie-ins, or public-facing sponsorships.
WHY COMPANIES DO IT
- Brand Reputation – Demonstrates social responsibility and builds trust.
- Marketing Exposure – Reaches values-driven, cause-aligned audiences.
- Employee Engagement – Inspires pride, morale, and participation.
- CSR/ESG Goals – Helps meet corporate social responsibility benchmarks.
WHY IT MATTERS FOR AMT
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Mission-Driven Impact – Each letter is high-touch and measurable.
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Direct Mail That Matters – Letters are opened by hand, read personally, and often kept.
Authentic Storytelling – “We helped deliver 10,000 letters to service members” is a powerful, feel-good narrative.
PACKING INSTRUCTIONS
Before mailing your letters, please follow these final packing instructions to help us keep the process efficient:
- If you folded your letters, please UNFOLD them so they can be shipped flat.
- If you put cards or letters in individual envelopes please REMOVE them before shipping.
- If you put your letters in ziplock bags, please REMOVE them before shipping.
- Organize service member and veteran letters in to SEPARATE stacks with rubber bands.
- Put everything together in one large envelope or box to ship as a single parcel.
SAMPLE LETTERS
REGISTER TO SEND LETTERS
As of May 1, 2025, A Million Thanks has a new mailing address for all letter submissions. To receive the current mailing address, you must register each time you send letters as our address may change again in the future.
Registration helps us plan for volunteers, track incoming mail, and ensure your letters are properly received and distributed.
